In India, more than 60 per cent of business leaders feel the country should lead the way in green initiatives, says consultancy firm KPMG, which estimates this to become a $3-trillion industry by 2050. For example, GE’s Ecomagination initiative, which began in 2005 with 17 products and $700 million in research, today has 60 green products with $17 billion in revenues and $1 billion in R&D.
High Emissions Industries
For India to agree to cuts in carbon emmissions, western countries must transfer the latest clean technologies, such as hybrid car engines or energy-efficient machines, at subsidised prices. New Delhi must also press international donors, such as the World Bank, to provide subsidised capital to invest in these technologies.
From government estimates, coal-based power generation, which supplies 53 per cent of India’s total power (77GW) and emits 51 per cent of its CO2 (638 million tonnes), is India’s most polluting industry. To clean the power industry, players such as NTPC, Tata Power, Reliance Energy and Lanco must look at two things — next-generation supercritical boilers and renewable energy (RE) such as wind and solar power.
Supercritical boilers are manufactured by BHEL. Larsen & Toubro (L&T) has already invested Rs 300 crore in a plant in Hazira. Back-of-the-book calculations show that India’s 30,000-MW ultra mega power projects alone are a Rs 99,000-crore market for supercritical technology.
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"Solar energy will provide 70 per cent of all our energy needs by 2100," says K. Subramanya, CEO of the Rs 670-crore Tata BP Solar. Likewise, wind power could add up to 100 GW — or 69 per cent of India’s current generation capacity — to the electricity grid, says Sanjeev Ghotge of the World Institute of Sustainable Energy.
The downside is that solar and wind energy cost Rs 20 crore per MW and Rs 5 crore per MW respectively, while coal costs Rs 3 crore per MW. Better tax breaks and higher feed-in tariffs such as those offered by the US and Germany, can boost renewable energy. A national solar mission will rapidly increase solar power’s contribution to the national grid — currently less than 0.5 per cent. There is also money to be made in building a more efficient power transmission grid.
About 30 per cent of a steel plant’s operating costs are for power, which is why Shishir Tamotia, CEO of Ispat Energy, invested Rs 84.7 lakh to maintain a steady blast furnace temperature, recover waste heat and gas, and install energy-efficient lights and air conditioners.
Transport generates 10 per cent of India’s emissions. With annual car sales expected to quadruple to 4 million by 2020, emissions will also increase. Now, car makers are investing in electric, hybrid and hydrogen vehicle research. In India, Bangalore-based Reva already makes the world’s best-selling electric vehicle (EV), and Mahindra & Mahindra and Tata Motors are also chasing the market with research in EVs and hybrids.
In India, a range of taxes — not counting import duties — raise cars’ basic cost by at least 20 per cent. If these taxes are waived for clean cars, their prices could match conventional-fuel vehicles.
Homes and SMEs
The US Green Buildings Council says American homes and offices contribute 38 per cent of the US’s CO2 emissions. India’s figures are lower because heater and air conditioner usage is lower. Even so energy-efficient buildings cost 5-10 per cent more, but they pay back within 3-4 years.
Companies such as Trane and Shristi Infrastructure are chasing what the Confederation of Indian Industry (CII) estimates will be a $4-billion market by 2012 for green buildings in India.
Earlier, consumers wanted cheaper products. So, retailing giants such as Wal-Mart went to China for these. Now, they want environment-friendly products. "Indian companies will be able to supply these," says David Wheat whose aptly named consultancy HaraBara Inc. helps SMEs transit to low-carbon mode.
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However, Malini Mehra, director of the Kolkata-based Center for Social Markets, says SMEs (small and medium enterprises), which contribute upto 60 per cent of India’s GDP, need guidance. "They don’t have access to information or a clear and supportive policy environment that encourages transition to a low-carbon economy," she says.
India’s old-world economy needs new thinking to escape the trap set by high oil and commodity prices as well as the looming dangers of a high-carbon economy. India’s best bet is to get future engineers, managers and social workers to think green. The recently created Indian Youth Climate Network is one such initiative that will encourage inter-disciplinary thinking among the youth. "A strong green workforce will prevent the developed world from reaping all the benefits of clean and green economic development," says Ernst & Young partner Sudipta Das, adding that this would help Indian companies compete better internationally.
Businessworld
Pierre Mario Fitter and Alexis Ringwald
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